2021/22 Personal Finance Awards – Announcement of the winners


Voted by you, the consumer, the Personal Finance Awards are hosted by The Money Pages, the sister brand of What Mortgage.

Website visitors started by naming a business with which they, a friend, colleague or relative may have had a positive experience for the relevant category. This first stage lasted for four weeks, after which the top five in each category then moved on to the second stage, where the public had twelve weeks to vote for their favorite.

This year has seen a record number of votes cast, with over 50,000 votes across all categories throughout the campaign, with the winners announced on a special awards day on Wednesday, November 24. Well done to all who were nominated – and big thumbs up to the winners and those who were highly congratulated.

Personal Finance Awards 2021/22

Best Cash ISA

Highly Recommended: Leeds Building Society and Sainsbury’s Bank

Winner: Skipton Building Society

Best ISA investment

Highly Recommended: Hargreaves Lansdown and Interactive Investor

Winner: Wealthify

Best Junior ISA

Highly Recommended: Halifax and Tesco Bank

Winner: Wealthify

Best online savings provider

Highly recommended: the chartered savings bank and the piggy bank

Winner: Cynergy Bank

Best savings provider for juniors / children

Highly Recommended: Dudley Building Society and Saffron Building Society

Winner: Harpenden Building Society

Best Global Savings Provider

Highly recommended: Metro Bank and Monzo

Winner: Chartered savings bank

Best standard current account

Highly recommended: HSBC and Virgin Money

Winner: Starling Bank

Best current account with benefits

Highly recommended: TSB and Virgin Money

Winner: first direct

Best current account for high income earners

Highly Recommended: Barclays and Premier Direct

Winner: Santander

Best student current account

Highly Recommended: Nationally and TSB

Winner: Barclays

Best overall current account

Highly recommended: Barclays and Halifax

Winner: Starling Bank

Best Balance Transfer Credit Card

Highly recommended: Barclaycard and Virgin Money

Winner: Sainsbury’s Bank

Best First-Time Home Buyer Mortgage Provider

Highly Recommended: NatWest and Virgin Money

Winner: Family construction company

Best buy to let mortgage lender

Highly Recommended: Kensington Mortgages and Leek United Building Society

Winner: Landbay

Best Fixed Rate Mortgage Lender

Highly Recommended: Nottingham Building Society and RBS

Winner: Leeds Construction Company

Best variable rate mortgage lender

Highly Recommended: Barclays and Hinkley and Rugby Building Society

Winner: Leek United Building Society

Best mortgage lender

Highly recommended: HSBC and TSB

Winner: Barclays

Best Intermediate Lender

Highly Recommended: NatWest Intermediary Solutions and Skipton Building Society for Intermediaries

Winner: Kensington Mortgages

Best specialized lender

Highly recommended: the mortgage lender and Vida Homeloans

Winner: Pepper Money

Best self-build mortgage lender

Congratulations to the Loughborough Building Society and the Melton Building Society

Winner: Earl Shilton Building Society

Best stock release lender

Highly recommended: more2life and Pure Retirement

Winner: Aviva

Best stock release lender customer service

Highly recommended: Aviva and Pure Retraite

Winner: more2life

Best Stock Release Broker

Highly recommended: age and key partnership

Winner: Equity Release Supermarket

Best customer service from stock release broker

Highly recommended: Age Partnership and Equity Release Supermarket

Winner: Key

Best overall mortgage lender

Highly recommended: Barclays and Nationwide

Winner: Skipton Building Society

Best Mortgage Broker – (40+ advisors)

Highly Recommended: National and Mortgage Advisory Office

Winner: L&C

Best Mortgage Broker – (up to 39 advisors)

Strongly Recommended: Mortgages for Businesses and Your Mortgage Decisions

Winner: Alexander Hall

Best Second Mortgage Lender

Highly recommended: Equifinance and Prestige

Winner: Paragon Bank

Best Second Mortgage Broker

Highly recommended: Brightstar and Visionary Finance

Winner: Loan warehouse

Best Mortgage Broker Customer Service

Highly recommended: SPF private clients and The Mortgage Hut

Winner: Mortgages for businesses

Best personal loan lender

Highly recommended: Barclays and NatWest

Winner: Hitachi Personal Finance

Best Personal Loan Broker

Highly recommended: Freedom Finance and Norton Finance

Winner: Loan warehouse

Best financial advisor

Highly recommended: Hoxton Capital Management and Openwork

Winner: St. James’s Place Wealth Management

Best online broker

Highly recommended: IG and interactive investor

Winner: Hargreaves Lansdown

Best home insurance provider

Highly Recommended: Direct Line and John Lewis

Winner: AXA Assurances

Better income protection insurance

Highly recommended: Legal & General and LV =

Winner: L’Exeter

Better auto insurance

Highly recommended: Churchill and Direct Line

Winner: Admiral

Better fault coverage

Highly recommended: GEM Motoring Assist and Green Flag

Winner: AXA Partners

Better travel insurance

Highly recommended: InsureandGo and Post Office Money

Winner: Avanti

Best pet insurance

Highly recommended: bought by many and PetPlan

Winner: Animal Friends

Best life insurance for those over 50

Highly recommended: Legal & General and SAGA

Winner: Aviva

Better health insurance

Highly recommended: Bupa and Simplyhealth

Winner: Aviva

Best comparison site

Highly Recommended: Compare Market and findmyFA.co.uk

Winner: Paying too much

Best travel money provider

Highly recommended: ASDA money and postal money

Winner: Tesco Bank

Best Credit Report Provider

Highly recommended: Equifax and Experian

Winner: Clearscore

Best funeral plan provider

Highly recommended: cremations with dignity and simplicity

Winner: Avalon Funeral Plans

Best Construction Company – Customer Service

Highly Recommended: Principality Building Society and Tipton & Coseley Building Society

Winner: Furness Building Society

Best Bank – Customer Service

Highly recommended: Monzo and Starling Bank

Winner: Metro Bank

Best Insurance Provider – Customer Service

Highly Recommended: Admiral and NFU Mutual

Winner: Avanti

Best Global Personal Finance Provider

Highly recommended: Metro Bank and Post Office Money

Winner: Skipton Building Society



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