Bell Media launches Bell DSP, a new advertising technology platform for advertisers


– Available from today, Bell DSP leverages premium data to enable Canadian advertisers to deliver smarter campaigns with measurable business results –

TORONTO, November 1, 2021 / CNW / – Bell Media today announced the launch of Bell DSP, available now to Canadian advertisers and agencies, providing a world-class programmatic marketplace to facilitate new, easier media buying capabilities. Bell DSP enables the advertising community to leverage Bell’s privacy-compliant first-party data to discover and activate on Bell Medias premium digital inventory, as well as open market inventory in multiple formats, including digital video, smart TV, and audio.

“With Bell DSP Now available to the Canadian advertising community, our clients have the ability to directly access our data and inventory like never before, ”said Perry macdonald, Vice-President, Advertising Sales and Partnerships, Bell Media. “Bell DSP enables Canadian advertisers to take full advantage of our proprietary and third-party data – allowing customers to target the audiences they want – while linking them to our own premium digital inventory, as well as in-market inventory free. “

Bell DSP offers increased automation and discovery to facilitate media buying – backed by a dedicated Canadian sales, product and support team. Leveraging Bell’s best-in-class, privacy-compliant first party data, combined with Environics’ industry-leading geodemographic data, the platform also offers ad partners the ability to bring in their own data. With access to exclusive and premium Bell Media inventory, Bell DSP Enables cross-device targeting capabilities through device chart data and direct segment push capabilities from Bell Analytics.

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SOURCE Bell Media

For further information: Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, [email protected]

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