China Media Group and Beijing 2022 sign promotional agreement

A media cooperation campaign between public media outlets and the organizing committee for the upcoming Olympic and Paralympic Winter Games has been launched in China.

Called “Beijing 2022: it’s time for snow”, the promotional agreement was baptized by a signing ceremony in Beijing in the presence of senior officials of the organizing committee.

The agreement ensures that the Beijing 2022 Winter Olympics will be widely covered on the various platforms of China Media Group (CMG).

These included China Central Television, Chinese National Radio and CGTN.

“CMG will tell the world the best stories from the Beijing Winter Olympics and deliver a colorful Olympic event to the public on earth,” said CMG President Shen Haixiong, CGTN.

This will include the use of cutting edge technologies such as 5G, 8K and artificial intelligence.

Cai Qi, chairman of the Beijing 2022 organizing committee, Beijing mayor Chen Jining, head of the General Administration of Sports of China Gou Zhongwen and Zhang Haidi, head of the Chinese Federation of People with Disabilities, also attended. the ceremony and spoke.

Senior officials from the organizing committee attended a signing ceremony © Beijing 2022
Senior officials from the organizing committee attended a signing ceremony © Beijing 2022

Beijing is expected to become the first city to host the Summer and Winter Games next year.

While this deal will help the organizing committee control the message at home, internationally, the threat of a boycott promises to be one of the main intrigues as the Games approach.

China’s treatment of the Muslim Uyghur population in Xinjiang, which activists now amount to genocide, has led to calls for boycott by politicians in the United States, Britain, Canada and Australia, among other countries.

Legislation that would confirm a diplomatic boycott of Beijing 2022 was passed this month by the US Senate, though it is expected to face greater opposition in the House of Representatives.

China has been charged with crimes including using Uyghur forced labor, carrying out a mass surveillance program, detaining thousands in internment camps, performing forced sterilizations and destroying intentional Uyghur heritage.

Beijing says the camps are training centers designed to eradicate Islamist extremism and separatism, and denies the charges against it.

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