Independent Marketing Firm Broadhead Acquires HMH Agency | News
MINNEAPOLIS – (BUSINESS WIRE) – January 5, 2022–
broadhead, Minnesota’s largest independent and integrated marketing agency, has acquired HMH Agency, a Portland, Ore., based company known nationally for its creative work fueling brands that drive the future of transportation.
With customers including the Daimler Truck North America Freightliner, Western Star, Thomas Built Buses and Detroit brands; along with the North Carolina Ports Authority, PNW Railcars, TriMet, Daimler Truck Financial Services, Meritor, Ideanomics and TORC Robotics, HMH has been at the forefront of innovation and new transportation solutions. For broadhead, the addition of HMH Agency complements and diversifies an agency well known for its work in the agriculture, food and wellness sectors.
“There is no hotter category right now than electric, autonomous and connected vehicles, and Ed Herinckx and his HMH team are right in the thick of it,” said broadhead Founder and CEO Dean Broadhead. “Our partnership is a perfect fit – while HMH leads the transportation category, broadhead is fueling growth in the categories of better-for-you food, sustainable agriculture and food production. “
With combined capitalized billings of over $ 120 million, the acquisition of HMH Agency increases overall broadhead business by 50% and expands its talent base to include 150 total employees in three offices: Minneapolis, Portland and Charlotte, North Carolina. Following the acquisition, the broadhead and HMH Agency brands will continue to operate independently, providing category expertise in three of the world’s fastest growing, forward-looking consumer and business markets – the food, agriculture and transport.
broadhead and HMH will also combine resources to create top-notch services in several areas that benefit the entire client portfolio, including data science, predictive analytics, experiment design, public relations and stronger media and consumer research and information offerings.
“HMH is growing rapidly by supporting customers across the entire transportation spectrum, from commercial trucking to mass transit, from ports to sustainable propulsion systems and clean energy,” said HMH President Ed Herinckx. “The opportunity to join forces with an independent, like-minded, creative, data-driven agency like broadhead will dramatically accelerate our ability to support the growth our clients are experiencing. “
HMH Agency will continue to have operations based in Portland and Charlotte, and Herinckx will remain President of HMH Agency, while also serving on the leadership team of the Broadhead Operating, LLC and HMH business units.
broadhead is Minnesota’s largest, independent, full-service marketing agency, serving a diverse set of clients across the food, farm, and wellness categories. Founded in 2001, broadhead is an employee-owned company with a brand portfolio that includes broadhead, its strategic Rabbit group, and now, HMH Agency.
For more information, please visit broadheadco.com.
About the HMH agency.
With offices in Portland, Oregon, and Charlotte, NC, HMH is a full-service creative agency powering the brands that are creating the future of transportation. HMH offers strategy, advertising, content creation, design, digital and mobile solutions, media, public relations, social media, and photography and video services.
For more information, please visit hmhagency.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220105005790/en/
CONTACT: Katie Volney
KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA OREGON MINNESOTA
INDUSTRY KEYWORD: SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING OTHER PROFESSIONAL SERVICES OTHER COMMUNICATIONS PUBLIC RELATIONS / RELATIONS WITH INVESTORS MARKETING CONSULTING COMMUNICATION ADVERTISING PROFESSIONAL SERVICES OTHER TRANSPORT TRUCKING RAILWAY TRANSPORTATION / SUPPLY MANAGEMENT
SOURCE: hunting point
Copyright Business Wire 2022.
PUB: 05/01/2022 13: 00 / DISC: 05/01/2022 13:02
Copyright Business Wire 2022.