Natural and Organic Personal Care Products Market to Record 5.90% Annual Growth Rate in 2021 | L’Oréal SA – The company, in collaboration with Albéa Services SAS, launched a paper-based cosmetic tube in November 2019

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According to recent Technavio market research, the Natural and Organic Personal Care Products Market by Distribution Channel, Product and Geography – Forecast and Analysis 2020-2024 is expected to grow by USD 6.46 billion from 2019 to 2024, at an accelerated CAGR of almost 8%. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimates, and major investment pockets.

North America will register the highest growth rate of 33% among other regions. North America, directed by United States and Canada, was the largest contributor to the global natural and organic personal care products market. In North America, the boom in the market for natural and organic personal care products is aided by the growing popularity of online shopping and the expansion of organized retail. Natural and organic personal care products are experiencing a rapid increase in sales via e-commerce platforms in United States and Canada, with Amazon, eBay and various vendors’ shopping sites playing a key role.

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Overview of Suppliers-

The natural and organic personal care products market is fragmented and vendors are deploying growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

Johnson & Johnson- In December 2019, the company announced its agreement to purchase the remaining stake in Verb Surgical Inc. The company announced that it has entered into a definitive agreement to acquire all rights to the investigational compound bermekimab from XBiotech Inc.

The Hain Celestial Group Inc. – In October 2019, the company announced the sale of its Arrowhead Mills and SunSpire brands. The company sold these brands to Hometown Food Co. (Hometown Food).

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Regional Market Outlook

Growth in the market share of natural and organic personal care products in North America will be significant during the forecast period. The United States is the key market for the natural and organic personal care products market in the region.

Natural and organic skincare products are becoming increasingly popular around the world because they are free from harsh chemicals like parabens and phenoxyethanol and are gentle on the skin. Synthetic compounds included in skincare products can permeate the skin and cause irritation, allergies, and even hormonal disruptions.

Natural and organic cosmetics are increasingly popular due to the benefits they provide, while synthetic components may increase the risk of skin cancer. People’s increased desire for natural and organic skincare products to keep their skin healthy and avoid unwanted side effects produced by the hazardous components will drive the growth of the skincare segment throughout the forecast period.

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Latest drivers and trends driving the market-

  • Natural and Organic Personal Care Products Market Driver:
    • More and more customers are opting for organic skincare products:

Due to the advantages of natural and organic personal care products over synthetic ones, women are more and more inclined to use them. Women over the age of 25-30 are increasingly choosing organic personal care products, such as anti-aging creams and organic skincare lotions, as part of their skincare routine to look younger and more beautiful. Market expansion has been aided by an increase in the number of working women, as well as their increased buying and purchasing power due to their increased disposable income.

  • Natural and Organic Personal Care Market Trend:
    • Influence via social networks and blogs:

Online purchase decision-making is heavily influenced by social media recommendations and promotions. These platforms help online retailers connect with customers and gain feedback, while serving as an essential tool for developing new items, tracking brand and product reviews, and launching marketing campaigns. Most online merchants use YouTube, Instagram, and Pinterest as important social media tools for product launches and advertising. The global natural and organic personal care products market is also driven by social media and blogs for personal care products, especially skin and body care products.

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Natural Cosmetics Market by Type and Geography – Forecast and Analysis 2022-2026

False Eyelashes Market by Distribution Channel and Geography – Forecast and Analysis 2021-2025

Scope of the natural and organic personal care products market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at 8% CAGR

Market Growth 2020-2024

$6.46 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 33%

Main consumer countries

United States, Japan, China, Germany and France

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Beiersdorf AG, Johnson & Johnson, Shiseido Co. Ltd., The Body Shop International Ltd., The Clorox Co., The Estee Lauder Companies Inc., The Hain Celestial Group Inc., The Procter & Gamble Co. and Weleda Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

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