Real Madrid gained 1.7 million social media followers after winning the Decimocuarta
NEW STORIES. 06/27/2022
The Parisian final generated 136 million interactions on Twitter, Facebook, Instagram and YouTube.
real Madrid amassed 1.7 million followers across Twitter, Facebook, Instagram and YouTube over the club’s weekend of the 14th Champions League title, according to Blinkfire Analytics. This figure is significantly higher than that achieved by the previous winners of the competition: Chelsea, Bayern and Liverpool. Since 2018, when they obtained the Decimotercera, no team has ever experienced such a progression on social networks the weekend of the final. Then they got 900,000 new subscribers.
real MadridThe total number of interactions during the Paris final is also higher than those recorded by the previous champions. With 136 million engagements (on Twitter, Facebook, Instagram and YouTube), the club has doubled the number of winners in recent years. In fact, the second most engaged team is real Madridachieving 78 million total interactions in 2018.
TikTok and Instagram, the best performing social media accounts in the final
On all their social media channels, real Madrid gained 3.1 million new followers on May 27, 28 and 29, with TikTok (1.4 million) and Instagram (1.2 million) accounting for over 80% of the total.
However, not only did the club gain the most followers, but they also had the best average daily engagement, with 35.8 million on Instagram and 8.3 million on TikTok. Instagram surpassed 100 million total interactions; while TikTok broke the barrier of 200 million views.
In terms of engagement per post, white people also topped the charts with over a million for each post – the only networks to top that figure. As in video views per post, real MadridThe TikTok account exceeds 10 million views per post.