Targeted Victory acquires TMA Direct to expand political division with digital marketing services at scale

“Voters are more in tune with what’s happening in the political sphere than ever before, but their involvement doesn’t just stop and start at the ballot box,” said Zac Moffatt, CEO, Target Victory. “They are driven by grassroots advocacy and are increasingly embracing the role of digital services in their engagement. This acquisition will support our clients’ efforts to meet the demands of the modern, digitally advanced voter.”

CEO of TMA Direct Mike Murray will assume the role of political president at Targeted Victory, where he will play a key leadership role in the expansion of its political division.

“With record voter numbers, campaigns today demand best-in-class marketing solutions powered by data and technology,” said Mike Murray, CEO, TMA Direct. “We are thrilled to build on Targeted Victory’s unprecedented success as an industry-leading digital marketing agency able to deliver critical competitive advantage to our clients.”

About Target Victory
Targeted Victory is a digital first agency built for the mobile age. Built by digital marketers, we’ve spent the last seven election cycles honing our tactics and leveraging our award-winning expertise to create the leading right-wing digital marketing and advertising agency. We are focused on winning and moving at the speed of politics to deliver exceptional high-level service destined to grow with our customers.

We have elevated our customers over $1.5 billion in online fundraising, managed on $330 million in digital advertising, delivered over 13 billion emails and 3 billion text messages and produced over 10,000 unique creatives each month.

Targeted Victory is the proud recipient of the 2022 Reed Award for Best Employer, the 2021 Technical Campaign Award for Best Employer, the 2021 Reed Award for Best Employer: Work from Home Transition, and The Washington Post’s 2015 Best Workplace.

About the TMA
TMA is a direct response marketing leader in big data innovation. We combine unparalleled marketing expertise with technology that connects our clients to customers using both traditional and cutting-edge media channels. We build custom data solutions that achieve organizational goals.

Press contacts:
Matt Gorman
[email protected]

SOURCE Target Victory

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